How to write an effective blog description and keywords?
Settingkeywords and descriptions are some of the important things in blog SEO.Targeting useful keywords and using them on your blog’s description mayput your site on top of different search terms and bring targetedsearch traffic.
At the verybeginning, bloggers find it tricky for them what to do and what not?Keywords are easy but what about description? There is some factorswork together in search terms. Some bloggers found their site rankhigher in search terms within few months. Most of the times these termsare not that popular enough to bring a burst of traffic.
For an example, my first blog tamalanwar.com has a higher search rank in google for “Bangladesh MLM”and some other related ones. But the fact is I’m not getting hundredsof hits daily for that because it’s not a popular keyword! The thing Ilearned is that I should look for popular keywords and it’ll take a lotof time and effort to get ranked higher for popular keywords.
Set a blog description under 160 charactersSearchengines show up only 160 characters in the search results, so it wouldbe better to keep your description under 160 chars. There are twothings that work here, one is the description and the other is Meta description. The first 160 chars will work as your Meta description.
Foran example, if you search your blog in google it’ll show the first 160that it found on the page. So you have to create a special Metadescription to ensure maximum exposure. Use your blog’s main keywordsin your Meta description. Don’t use your title in it, it’s useless.
“A blog about professional blogging, make money online and creating abetter blog. The specialties are in social networking and web design.“
Set keywordsAnother important thing for your blog’s SEO are keywords. When I write a new post, I set some keywords for that post. For and example I’ve set google, SEO, search engine etc as the keywords for this post. Google will use these keywords to determine what’s written in this post. Thisis an easy one but what to do about your blog’s homepage keywords?
Thehomepage is a tricky one and the contents are always changing. One fineidea is to use your post categories as keywords. Most of the time wetry to target keywords that doesn’t belongs to the blog. When I startedBlogKori, I tried to target “Bangladesh.” But it was my mistake because my blog was far away from “Bangladesh” and almost no mention about it (Instead of my location!)
Draw an image of your blog.Take a piece of sheet and a pen and draw your blog. Now write down whattypes of posts you’ve written on it? What posts are getting higherplace in search results and what are the keywords that visitors areusing?
You can take help of google analytics to figure this out. This will help you to know some of the common keywords about your blog.
Keywords will not change your stars! Ifyou think adding few targeted keyword on a Meta tag will take you up onthe popular search terms then you’re wasting your time. Adding fewkeywords will trigger robots to think that this page is about this. TwiTip is a blog all about twitterand it’ll rank higher is search terms because it has lots of wordswritten about it. There’s nothing special about those Meta tags, yourblog’s “every word is a keyword”. If you want to get higher ranking for iphone, then you have to add a lot of articles about iphone.
Homepage SEO optimization is not that importantBlogsare special websites and it has more pages than a usual site. Companywebsites pay a lot of money to opt their homepage because it’s theironly entrance. But with a blog any page can outrank thousands of otherwebsites or even your own homepage. I remember when I had my firstblog, blog-success.blogspot.com, one of its post about “reverse ad strategy” had Page rank 4, but the actual homepage was still a PR 3.
Keep the changes for longerAsyou have your blog’s control, you can change the blog’s title,description, and keywords 10 times a day! It’s a bad thing for SEO because it’ll hurt your rank. All of your posts are being checkedregularly by google.
Each post get’s a position but when there’s achange in the post, google re-organizes the will index to fit with theupdated version. Now when google will do it, another new site may takeyour position and throw you in the bottom of the results page. Don’t dothese mistakes what I did before, make changes and leave them foranother 6-12 months.